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FAQs

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Digital Marketing

What type of businesses use your services?

Sole Solution has worked with hundreds of businesses across the country. We have created marketing strategies for pizza shops in New York City and financial mangement firms in San Diego. With expereince in virtually every industry, Sole Solution has the tools to help you stand out from your competition.

Why should my business consider using digital marketing in the first place?

Nearly 8 out of 10 smartphone and tablet owners use their device to search locally according to a report from comScore. That means local businesses who make it easy for consumers to find them stand a far better chance of reaping new business. The comScore study also found that the size of business is not an excuse for a lack of online presence – searchers looking for independent businesses have high expectation of finding a business website. Therefore you simply cannot afford not to have a digital presence – and that doesn’t just mean having a website, but the ability for the consumer to find it easily, maintaining a solid online reputation management, social engagement, and other tactics.

Do I have marketing people in-house who are skilled and savvy enough – and who also have the time – to handle digital marketing activities effectively?

Many businesses, and small businesses in particular, have a limited number of employees who are already wearing several hats. If your organization lacks the personnel and/or time, then Sole Solution is the ideal option, since you will be given a dedicated digital advisor to guide you every step of the way. Our digital advisor can completely focus on your digital marketing needs, leaving you with the time to focus on what you do best: building and maintaining your successful business.

Reputation

How do I respond to online reviews?

Many platforms that give consumers the opportunity to respond to online reviews will also allow businesses to respond. In the case of positive reviews, expressing gratitude to the reviewer is appropriate. In the case of negative reviews, addressing any concerns raised in a professional and thoughtful manner is appropriate. Because these reviews act as powerful word-of-mouth advertising, it is an opportunity for the business owner to demonstrate that they are customer-centric and care about any issues – both favorable and unfavorable – that are being raised.

How do I know what is being said about my business?

A business owner can scan individual review and social networking sites to see what is being said about their business; however, since this content is dynamic and ever-changing, this approach can be time-consuming and cumbersome, thus making it impractical for most busy business owners. That is why Sole Solution has developed tools that allow business owners to easily aggregate the reviews and mentions relevant to their business, and to also easily monitor what is being said about their competition. This is accomplished using our proprietary tools which will scan over 135 directories and sources including popular review sites, travel sites, local listings, social networking platforms and so forth.

How do you track my online reputation?

Sole Solution uses two primary tools to track online reputation:

  1. Review Monitoring: This tool aggregates what people are saying about your business and how it rates from over 135+ directories and sources including: Expedia, TripAdvisor, Orbitz, IgoUgo, Google+, DexKnows, Priceline, BingLocal, Switchboard, 411.com, WhitePages, YellowPages.com, PhoneNumber.com, Kayak, Gogobot, CitySearch, Local.com, MerchantCircle, MojoPages.com, OpenList, SuperPages, YahooLocal, and more.
  2. Mention Monitoring: This feature aggregates social mentions and provides summary stats from seven different social media platforms including: Twitter, Flickr, YouTube, Facebook, Foursquare, Forkl, and Instagram.

How do I generate more positive reviews?​

Every business has satisfied and happy customers. Amid today’s social networking world, there is nothing wrong with explicitly asking those customers to post about their positive experiences. For brick-and-mortar businesses, this can be accomplished in a number of ways that may include specific face-to-face requests or by including relevant social networking icons on your business cards or receipts with an invitation for customers to spread the word. For online businesses, there are also a number of ways to make such requests such as after a purchase has been made or on social platforms themselves.

Social Media

What is social media?

Social media is comprised of websites and applications that enable users to create and share content or to participate in social networking. Some of the more popular examples of social media include Facebook, Twitter, Pinterest, Instagram, and LinkedIn.

How can I track the ROI on social media?

There are two ways to look at the use of social media as an investment to grow your business. The first is from a big picture or 30,000-foot view. With virtually all consumers online, any business that does not directly engage in social media runs the risk of someone else – such as competitors or the general public – controlling their online presence and reputation. From the broadest perspective, a business can certainly track top line and bottom line growth and how such growth has occurred (or not) relative to social media engagement. In the simplest terms, no business today can afford not to be engaged with social media.

However, more granular ways of tracking return on investment (ROI) on social media are available. Here some examples: A business can develop incentive-based programs that tie social media activity to rewards that allow consumer behavior to be tracked. If a company elects to advertise on Facebook, specific click through rates can be monitored, and in the case of an e-commerce model, specific purchase or lead generation activity can be attributed directly back to such efforts. Your Sole Solution Digital Advisor stands ready to custom-build a social media campaign that makes sense for your budget and ultimate objectives. Contact us today to find out how we can help you tie social media investment directly back to the growth of your business.

How do I decide what social networks to use?

Obviously it depends upon the business model. On the one hand, there are very broad-based social media platforms such as Facebook that lend themselves to virtually any business, particularly since participants can opt in by “liking” your page based upon their interests. Other social media platforms such as Pinterest might make more sense for a business that relies on products of visual interest such as food or home furnishings. The key is to be relevant so that your content is meaningful to your target audience.

At Sole Solution we are experts at helping businesses of every stripe determine how to cut through the clutter and create content – on the right social media platforms – that makes sense for their intended audience.

How can Twitter and Facebook help me generate traffic from search engines?

Search engines aggregate content from social media platforms such as Twitter and Facebook based upon keywords. Therefore it is important that your content be focused and relevant to your industry, product and/or service and what your target consumer cares about. At Sole Solution we can help you determine what such content should be comprised of to ensure it has an impact in terms of organic search engine optimization.

What social tactics are most effective?

Amid today’s era of social networking, every individual is an amalgamation of brands that they identify is or is not on point with how they view themselves (consciously or unconsciously). Take for an example a car commercial. Whether or not you are aware of it or not, as a consumer/viewer you likely make a decision within seconds as to whether a given car being advertised would ever be in your consideration set. Is it on-brand or off-brand? Therefore the key is for your content to be relevant and engaging. Relevant means developing content and disseminating it across platforms where it will have meaning for your target audience. People are tribal by nature, therefore the best social media tactics assemble, grow, and engage a businesses’ individual tribe. But with today’s proactive consumer or prosumer, it is a two way street. The savviest social media practitioners give consumers the opportunity to play an active role and participate in an on-going conversation. From reposting to offering opinions and reviews, there is a multitude of ways to accomplish this. At Sole Solution we can help you determine the best way to achieve this kind of powerful dialogue.

What are the top mistakes businesses make on social media?

Many companies launch a Facebook page, a Twitter feed and the like and then… do little to nothing with them. So the first big mistake is a lack of engagement. The second most common mistake is a lack of relevance. Your content has to be meaningful to your target audience. At the same time, most business owners are either busy running the day-to-day operations of their business or overwhelmed by the very thought of this new social media reality. At Sole Solution, your Digital Advisor will help guide you so that you can take advantage of social media without feeling over-burdened.

How do I find my target audience with social media?

Most business owners have a general idea of what their typical consumer profile looks like in terms of gender, age range, etc. Through social media, data can be collected on consumers who are engaging. For example, on Facebook, data on “likes” can be accrued to determine what consumers who are engaging with you look like from a demographic and psychographic perspective. Given that such consumers engage on such platforms in a kind of “birds of a feather” tribal nature, there are tactics that can be employed to then accrue a larger audience. Call Sole Solution today to discover how we can help you accomplish this objective.

Seo

What is the difference between Digital Marketing & SEO?

According to BusinessDirectory.com, Digital Marketing is defined as the promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of a digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Search Engine Optimization (SEO) is a subset or tactic beneath the broader umbrella of Digital Marketing. SEO is the practice of optimizing a website’s position among search engines such as Google and Bing so that it appears at the top of the rankings when an end-user searches for a given keyword. There are two types of SEO: organic and paid. Organic search results are listings on search engine results pages that appear due to their relevance in search terms. Paid search relies on advertising to ensure a high ranking.

What is digital marketing?

According to BusinessDirectory.com, Digital Marketing is defined as the promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of a digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

How do I improve my Google Results?​

Google uses proprietary algorithms that are ever evolving; however, there are several tactics that businesses can employ to improve their results. Search engines look at how much relevant information and content is being distributed by the business against search terms as well as the consistency of that information. The first thing a business must do is make sure that its basic information is accurate and consistent across all of the many directories that appear on the Internet, because a business can be punished if it isn’t consistent. Secondly, businesses that are actively engaged in social media and are consistently generating content against relevant search terms attain a leg up.

At Sole Solution our Directory Management tool can update information within minutes with access to over 55 of the most popular directories. In addition, a Digital Advisor can help you put together a social media program to ensure your content is helping you win the search engine ranking battle. Finally, a business can always ensure first page ranking through paid ad placement. We can help with that too!

How do I get my business on page 1?

There are two ways to try and get your business to appear on page one of results searches. The first is via what is called organic search. Organic search results are listings on search engine results pages that appear due to their relevance in search terms, as opposed to being advertisements. A website can be optimized for keyword search terms both in terms of content that appears on-page and that which appears off-page and involves behind-the-scenes coding. Paid search (sometimes also referred to as non-organic search) involves paying to be placed on the first page of a search engine. For example on Google, paid ads will often appear at the top of listings, along with the designation “Ad” to distinguish them from organic search.

Websites

How does your website solution differ from other website providers?

We beleive that a website is the center of your digital marketing stratedgy. Unlike other solutions we provide a one-hour custom design session so you can have the ideal website for your buisness. Each website is mobile optimized to ensure the best experience for your customers.

What if I need custom content for my website or blog?

Do you have a site that desperately needs new content but you can't seem to find the time to write it? Let us help. With a team dedicated to content creation we can help you update the information on your website or blog. Great content is the best way to improve your websites SEO performance. With keyword specific content creation, we can help you climb search engine results and let you watch your business grow.

How do I get more traffic to my website?

There a number of ways a business owner can drive more traffic to their website. These tactics include but are not be limited to:

  • Higher search engine rankings by employing both organic and paid search optimization tactics.
  • Generating social media content that includes keywords relevant to the business or service being offered.
  • Promotions that are only available on the website.

As Sole Solution your Digital Advisor can recommend a mix that takes into account where your traffic currently stands, and what your ultimate goals are based on timing and budget.

How do I convert my website’s traffic into real business?

Whether you are offering products or a service, each website should have a compelling call to action where you make it clear to the consumer what action it is you desire, whether it is selling product, capturing a lead, or some other objective. At Sole Solution we offer a free custom reach index (CRI) that acts like a credit score for measuring your customer reach. Once benchmarked, your Sole Solution Digital Advisor can help you devise a plan to not only increase traffic but to convert it into your desired action.

How can I track the ROI of my website?

There are number of ways to track the return on investment (ROI) of a website. If you engage in ecommerce, then top line sales would be an obvious indicator. But what if your website is more information-based? There are a number of mechanisms you can use to track audience and behavior. Some example include:

  • Establishing a contact form that will allow you to communicate with a prospect either on a one-time or continuing basis.
  • Limited-time promotions where the opportunity to take advantage of cost savings requires a physical or virtual coupon to be redeemed in your business that you can track back to the website.
  • Surveying customers to determine how they heard about your business by offering incentives for filling out such surveys. Such invitations can appear on your receipts.

Your Digital Advisor at Sole Solution can help determine which approach will work best for your particular business. Contact us today to find out how!

Why is it import to have a website optimized for mobile?

According to Search Engine Watch, 50% of consumers who use a smartphone for local search visit a store within a day of their local search. In today’s hyper-competitive market, it’s vital that your business’ information be optimized for each of the unique platforms including mobile, tablet, and desktop. If your information isn’t easily and clearly understood, your prospects may be discouraged and decide to go elsewhere.

Directory

How do directory errors hurt your mobile search ranking?

Over 50% of directory listings contain misinforamtion that frequently results in loss business. Is this affecting you? There is only one way to find out if you can be found on Google, YELP, Bing and other top search directories. Use our free Get Found Online and Customer Reach Index tool to see how easily you can  be found.

Why do I have to be listed in all of the online directories?

One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if your information only appears in a few of them, you're really missing a huge opportunity to get found by online consumers. Every individual directory that you submit to is another chance to get found online, so it's important to make sure your business listed in every directory possible. ​Otherwise, you may be leaving an opening for your competition!

How do directory listings benefit my business?

There are a number of ways that directory listings help businesses. These include the fact that:

  • Directory listings drive traffic to your website from the listings.
  • Google’s search engine crawlers see that your website is linked to and from other relevant websites, which in turn improves your ranking in the search engine results pages.
  • Some customers may immediately contact you directly from the listing without visiting the website (such as by a provided phone number).​

What is a Directory?

A web directory is simply a listing of websites broken down by category and subcategory. Each listing typically also includes a description of the website along with a link.  Each directory has its own submission guidelines, but the minimum that any directory typically requires is a completed website (one that is not under construction) and a website that doesn't promote illegal activity.

Why Should I Submit my Site to Directories?

Since a directory lists websites by category, a search engine that sees your site in a directory will have a good idea of the subject of your website. The easier it is for a search engine to determine the topic of your site and its relation to your keywords, the quicker the search engine will associate your website with that particular theme. The more directories you are visible in, the better your chances are of getting found by interested consumers.

Display Advertisement

How can I target my ideal customer with display ads?

If you are looking to get new customers in the door withour breaking the bank you have come to the right solution. Our hyperlocal dispaly ads allow you to target your ideal customer and get great results. Our Display Advertsing is a cost effective solution to help market your business and reach new customers.

Mobile Advertisement

How do location based ads connect with customers on the move?

Identify users based on the locations they have visted in the past and reach those exact same users on our network. Consumers get ads that are more relevant and engaging, advertisiers reach the audience that matters most.

What is Geo-Fence Targeting?

Location targeting within the true buying area is the most effective way to attract and find new customers. Target within 15 miles to 1 mile of a business. Our mobile advertising network is unique in offerring Lat-Long accuracy. Our digital advisors will guide you every step of the way for all of you mobile and display ad campaign needs.